eselling by Sean McPheat

Author:Sean McPheat [MCPHEAT, SEAN]
Language: eng
Format: epub
ISBN: 9781780889948
Publisher: Troubador Publishing Ltd

Next, you can write the content as a press release:

“John Smith Predicts all Inventory control Systems to Be outsourced By 2015”

Distributing your press release through an online news service such as PRWeb.com can give you a massive increase in online exposure literally overnight.

In addition to that, the various news forums, online newspapers and the hundreds of journalists that view your press release usually pick it up and use the information in any articles they are writing or indeed feature it on their own blog.

Take a look at this example below.

I published a press release about my latest sales research report “The Sales Person’s Crisis” and distributed it through PRWeb on 27th September 2010 with the heading:

“Sales Industry In crisis? new report reveals even Bigger threat than the economy”

By 25th November 2010 it had been indexed by Google on 3,280 sites. The release contained quotes from me, my thoughts on the sales industry, and the whole piece positions me as a thought leader within the industry.

Next, you can think about forum contributions. If you have found a forum that contains people from your market, keep an eye open for questions that relate to your content – you could even set up a Google alert to let you know when anyone online is talking about that subject and then you can go and “Enter The Conversation” with your ready made content. ;-)

Use the original text as the framework for your answer – a great shortcut – and tailor the answer to ensure that you’re speaking directly to the person asking the question.

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